The QBox
The QBox is a conversational platform designed to engage the basic questions we have about the day to day concepts that we encounter. This a space where we demystify and democraticize knowledge for the primary purpose of giving us a better voice when engaging current affairs, finance, economics and everything in between.
The QBox
Why Are Africans Not Loyal To African Brands?
September 08, 2021
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Setumo Seroka
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Season 1
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Episode 7
Africa’s consumer power has grown exponentially over the past twenty years. Household spending has grown 150% faster than the population, primarily driven by a younger and more brand savvy cohort. The Brookings Institution forecasts that household consumption in Africa will reach $2.1 trillion by 2025. In spite of these impressive statistics foreign brands dominate the preference of African households. Brand Africa founder and Chairman Thebe Ikalafeng joins us to unpack drivers of these preferences.